Self-Taught Founder Launches BiteWise AI, a Free App Helping Shoppers Decode Food Labels and Recalls
BiteWise AI welcome screen introducing users to fast, AI-powered food intelligence for smarter everyday eating.
BiteWise AI’s scan feature helps users get clear, fact-based insights from any food label in seconds.
BiteWise AI delivers instant, easy-to-read scores on nutrition, additives, allergens, and sustainability—giving users a clear picture of what’s really inside their food.”
BiteWise AI helps shoppers instantly understand ingredients, nutrition, recalls, and sustainability data using easy AI-powered scanning.
Priya began building BiteWise AI just six months ago with no coding experience, relying on accessible AI tools such as Replit, Claude, ChatGPT, Canva, and open APIs. Her self-taught process aligns with the growing “AI for Everyone” movement, where everyday consumers leverage AI to build practical solutions without traditional engineering backgrounds.
A Real-World Problem: Food Information Is Hard to Understand
BiteWise AI was inspired by Priya’s personal experiences supporting family members with dietary considerations and friends who found food labels confusing. Research shows:
• Only 31% of consumers trust food labels
• The FDA issues 500+ recalls each year, many of which go unnoticed by the public
• Younger consumers increasingly want sustainability transparency but struggle to access clear data
With food information scattered across multiple sources and often written in technical language, Priya saw an opportunity to make this data easier to interpret
What BiteWise AI Offers
BiteWise AI is designed for simplicity and accessibility. Key features include:
• Free, no-login barcode scanning for nutrition and ingredient clarity
• Real-time recall alerts using FDA and CDC datasets
• Early sustainability indicators with NOVA, EcoScore, USDA, and OpenFoodFacts data
• AI recipe generator to help reduce food waste by suggesting meals from ingredients users already have
Disclaimer: BiteWise AI provides informational insights and is not intended for medical use or diagnostic decisions.
A Founder Story Resonating Across Tech, Food, and Sustainability
BiteWise AI’s development reflects several emerging trends:
• Democratized technology: Individuals with zero or minimal technical knowledge using AI tools to build functioning consumer apps and products.
• AI + FoodTech: Increasing interest in transparency, sustainability, and ingredient literacy
• AI for Good: Practical use of artificial intelligence to solve everyday challenges
Priya’s motivation remains grounded in her personal experiences. “I wanted to create something that makes everyday food decisions less overwhelming,” she said. “If someone can simply scan a barcoded item and understand the calories, allergens, or recall in seconds, that’s meaningful to me.”
Built in Public, With Early Traction and a Clear Roadmap
BiteWise AI is fully bootstrapped and expanding rapidly through user-led testing.
Upcoming developments priorities include:
• Personalized nutrition insights
• Expanded sustainability scoring
• Smart pantry and grocery list features.
• Additional global datasets.
Priya welcomes collaboration with technologists, food-tech innovators, wellness ecosystems, and early-stage investors interested in transparent, accessible consumer tools.
Availability
BiteWise AI is available for download here:
• iOS: https://apps.apple.com/us/app/bitewise-ai/id6752122391
• Android: https://play.google.com/store/apps/details?id=com.brownfish.bitwise&pli=1
About BiteWise AI
BiteWise AI is a consumer-focused mobile application designed to make food information more accessible. Built using publicly available datasets and AI-assisted tools, the app provides instant clarity on nutrition, ingredients, and recall alerts. BiteWise AI is independently developed and fully bootstrapped.
Priya R Singhal
BiteWise AI
bitewiseapp.contact@gmail.com
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